Sample of Work: Landing page optimization

Objective:

    Increase the click-through-rate of the call to action

Results:

    On average, the click-through-rate was improve by 28%

Approach:

    • Alankar developed and launched various usability tests to identify issues that were stopping visitors from using the landing pages.
    • Next Alankar developed & launched a rigorous A/B testing plan to see which of the optimization opportunities will generate the best results.
    • Finally Alankar Final improvements were made based upon the results of the Usability test and A/B test results.

Lessons: 

    • Good handshake is important!
    • Get to your offer or value proposition quickly
    • Don’t hide what you have to offer
    • You have to conduct rigorous testing to get the most out of the landing pages.