- Increase the click-through-rate of the call to action
- On average, the click-through-rate was improve by 28%
- Alankar developed and launched various usability tests to identify issues that were stopping visitors from using the landing pages.
- Next Alankar developed & launched a rigorous A/B testing plan to see which of the optimization opportunities will generate the best results.
- Finally Alankar Final improvements were made based upon the results of the Usability test and A/B test results.
- Good handshake is important!
- Get to your offer or value proposition quickly
- Don’t hide what you have to offer
- You have to conduct rigorous testing to get the most out of the landing pages.